Terms & Conditions

• "Candid Digital," "we," "us," or "our" — digital marketing and content strategy firm registered in Maharashtra, India.
• "Client," "you," or "your" — the individual, business, or legal entity agreeing with Candid Digital.
• "Services" — refers to all digital marketing, SEO, advertising, automation, software development, website development, and content strategy services provided by Candid Digital.
• "Agreement" — these Terms and Conditions together with any signed proposal, statement of work, or service agreement.
• "Deliverables" — any work product, content, code, creative assets, or reports produced specifically for the Client.
• "Confidential Information" — any non-public business data, strategies, credentials, or trade secrets shared between the Parties.
• "Third-Party Platforms" — external services including Google, Meta, LinkedIn, and any other platforms used in delivering the Services.

By engaging Candid Digital for any Services, signing a proposal or service agreement, or making a payment, you confirm that you have read, understood, and agreed to be legally bound by this Agreement.

This Agreement applies to all clients: B2B technology companies, local businesses, and B2C lifestyle brands.

If you are accepting on behalf of a company or legal entity, you represent that you have the authority to bind that entity to these terms.

Candid Digital reserves the right to update these Terms at any time. The most current version will be published on our website, and continued use of our Services constitutes acceptance of any revised terms.

Candid Digital provides a range of digital marketing and content services, which may include, but are not limited to:

• SEO: On-page, off-page, and technical SEO audits, strategy, and implementation.
• Paid Advertising: Campaign management across Google Ads, Meta Ads, and other relevant platforms.
• Content Strategy and Creation: Blog articles, website copy, social media content, and brand messaging.
• Marketing Automation: Workflow setup, CRM integrations, email marketing automation, and lead nurturing.
• Software and Tool Development: Custom tools, API integrations, scripts, and web applications.
• Website Development: WordPress, WooCommerce, and custom website design, development, and optimisation.

The specific scope, timeline, and deliverables for each engagement will be defined in a separate proposal or statement of work.

As a Client, you agree to:

• Provide timely access to all platforms, tools, and accounts required to deliver the Services.
• Designate a primary point of contact available to respond within 3–7 business days.
• Review and approve drafts, strategies, and deliverables within the agreed timelines.
• Ensure all materials, information, and assets you provide are accurate, lawful, and do not infringe on any third-party intellectual property rights.
• Obtain and maintain all necessary consents, licences, and permissions required for Candid Digital to operate on your accounts.

Candid Digital shall not be held liable for project delays or underperformance arising from the Client's failure to meet these responsibilities.

• Invoicing: Payment is due within 7 days of the invoice date unless otherwise agreed in writing.
• Advance Payment: Certain services may require partial or full upfront payment before work commences.
• Late Payment: Invoices not settled by the due date attract a late payment fee of 1.5% per month on the outstanding balance.
• Service Suspension: Candid Digital reserves the right to pause Services if payment is overdue by more than 14 days.
• Taxes: All fees are exclusive of applicable taxes. The Client is responsible for any GST or other statutory levies.
• Refunds: Fees paid are generally non-refundable unless expressly stated otherwise in a written agreement.

• Client-Owned Content: Upon receipt of full and final payment, ownership of all Deliverables transfers to the Client.
• Pre-Payment Retention: Candid Digital retains full ownership of all Deliverables until payment has been received in full.
• Proprietary Methodologies: Candid Digital retains all rights to its internal frameworks, processes, templates, and proprietary methodologies. These are never transferred.
• Third-Party Assets: Any third-party tools, stock media, or licensed software incorporated into Deliverables are subject to their own licence agreements.
• Portfolio Rights: Candid Digital reserves the right to reference the Client's name and engagement in its portfolio and case studies unless the Client requests otherwise in writing.

Both Parties agree to treat all Confidential Information with strict discretion.

• Neither Party will disclose the other's Confidential Information to any third party without prior written consent, except as required by law.
• Confidentiality obligations remain in effect during the term of this Agreement and for 3 years after its termination.
• Account credentials, business data, and strategic plans will be used solely for delivering the Services.

Limitation of Liability

• Candid Digital's total liability will not exceed the total fees paid in the 3 months immediately preceding the event giving rise to the claim.
• Candid Digital shall not be liable for any indirect, incidental, special, or consequential damages.
• Candid Digital is not responsible for losses arising from Third-Party Platform changes or outages beyond our control.

Indemnification

The Client agrees to indemnify and hold harmless Candid Digital from any claims arising from: (a) content or materials supplied by the Client that violate any law or third-party rights; (b) the Client's failure to obtain necessary permissions; (c) the Client's own business decisions made in reliance on our recommendations.

• By Either Party: Either party may terminate by providing 30 days' written notice.
• Immediate Termination: Candid Digital may terminate immediately for non-payment, unlawful conduct, or material breach.
• Upon Termination: The Client will be invoiced for all work completed up to the date of termination. All outstanding balances must be settled before Deliverables or account access is returned.
• Survival: Clauses related to Intellectual Property, Confidentiality, Limitation of Liability, and Governing Law survive termination.

This Agreement is governed by the laws of India, as applicable in the State of Maharashtra.

• Disputes will first be attempted through good-faith negotiation within 30 days of written notice.
• If unresolved, disputes shall be referred to arbitration under the Arbitration and Conciliation Act, 1996, with the seat of arbitration in Mumbai, Maharashtra.
• Both Parties agree to submit to the exclusive jurisdiction of courts located in Mumbai, Maharashtra, India.

Candid Digital does not guarantee specific outcomes, including search engine rankings, traffic volumes, lead generation targets, conversion rates, or revenue figures. No statement made by Candid Digital should be interpreted as a promise or guarantee of specific results.

Digital marketing results are heavily influenced by external platform factors entirely outside Candid Digital's control, including Google and Meta algorithm updates, ad auction dynamics, and competitive market shifts.

The Client acknowledges that all marketing and business investments carry inherent risk, and that engaging Candid Digital's Services does not guarantee commercial success.