What Are Cookies & Why We Use Them
Candid Digital uses cookies on our website to:
- Ensure our website functions correctly and securely
- Understand how visitors navigate and use our website
- Improve the performance and usability of our site
- Deliver relevant marketing and advertising where applicable
- Analyse traffic sources and user behaviour through analytics tools
Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for our website to operate. They do not collect any personally identifiable information and cannot be disabled without affecting website functionality. No consent is required for these cookies.
2.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous, aggregated data. Tools used include Google Analytics. Data collected includes pages visited, time spent on site, and traffic sources.
2.3 Functional Cookies
These cookies remember your preferences and personalise your experience, such as language settings and form pre-fill data. They do not track your activity across other websites.
2.4 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and track the effectiveness of our campaigns across platforms such as Google and Meta. They may track your activity across multiple websites and sessions. You have the right to opt out of these cookies at any time.
Third-Party Cookies
| Provider | Purpose |
|---|---|
| Google Analytics | Website traffic analysis |
| Google Ads | Advertising and remarketing |
| Meta (Facebook Pixel) | Ad performance tracking |
Candid Digital does not control third-party cookies and is not responsible for how those parties collect or use your data. We encourage you to review their individual privacy policies.
Your Consent & Legal Basis
Under India's DPDP Act 2023, the GDPR, and the CCPA, we are required to obtain your consent before placing non-essential cookies on your device.
- When you first visit our website, a cookie consent banner will ask for your preferences.
- Strictly necessary cookies are activated without consent as they are required for the site to function.
- All other cookie categories require your explicit opt-in before activation.
- You can withdraw or change your consent at any time via the Cookie Preferences in our website footer.
- Withdrawing consent will not affect the lawfulness of any processing carried out before withdrawal.
How to Manage or Disable Cookies
You are in control of your cookie preferences at all times. You can manage cookies:
- Via our website: Use the Cookie Preferences tool available in the footer to update or withdraw your consent at any time.
- Via your browser: Most browsers allow you to block or delete cookies through their settings — Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge all provide cookie management options.
Please note that disabling cookies may affect the functionality and experience of our website.
Data Retention
- Session cookies are deleted automatically when you close your browser.
- Persistent cookies remain on your device for the duration specified at the time of placement, or until you delete them manually.
- Analytics and advertising cookies are typically retained for 12 to 24 months, depending on the specific tool used.
Updates to This Policy
We may update this Cookie Policy from time to time. The revised Policy will be published on our website with an updated effective date. Where changes are material, we will notify you through a prompt on our website. Continued use of our website after any update constitutes your acceptance of the revised Policy.